Chaotics / Philip Kotler, John A. Caslione

Ausgabe: Gebunden, 206 Seiten

Verlag: Mcgraw-Hill Professional, 2009

Sprache: Englisch

ISBN-13: 9780814415214

ISBN-10: 0814415210

Zustand: gebraucht, gut

Hinweis: Bitte beachten Sie die Zustandsklassifizierung.

Klappentext:

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. Unlike past recessions, today's crises have precipitated a need for businesses to develop a new mindset, one that takes into account intermittent periods of disturbance, allowing them to thrive while under the constant threat of chaos. Complete with metrics and measurements, "Chaotics" outlines a powerful new system for managing waves of uncertainty affecting customers, employees, and other stakeholders. In this climate of increased turbulence, no organization can survive with less.

(amazon)